Branding is much more than a single image. It is a dynamic and integrated experience—a dependable and consistent message delivered through voice, visuals and action.
As the Executive Director and License Holder for TEDxBreckenridge, maintaining brand standards is one of my key responsibilities. I wrote / designed this booklet to help guide our team, vendors and sponsors. (The core logos were developed by TED; the theme logos by an art associate I selected/managed/hired.)
CashoM hired me to support their emerging business as the Production Director. To help guide our team, streamline efforts and save production costs, I wrote and designed this booklet. I was responsible for ensuring proper and consistent branding application. (The main logo was outsourced before I joined the team.)
I wrote and designed this booklet as a brand overview for my company, Blue Iguana Productions. I created the supporting logos and design elements featured. (I selected/hired/managed the designer for the main logo.)
